And for a company like AT&T, $10,000 in cash prizes is pocket change, especially when the goal is not necessarily to uncover the next Angry Birds, but rather to serve as the catalyst for developers to start thinking about what "spatial computing" is all about and give them some experience working in the new paradigm.ĭon't Miss: NR30 - The AR Hardware Leaders of 2018 Ultimately, content from indie developers will be one of the keys to Magic Leap's success, so bringing the developer community up to speed with a new platform helps grow the pipeline of potential apps and experiences in the coming months and years.
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Therefore, from AT&T's perspective, Magic Leap will serve as yet another media company portal, effectively representing more screens for its Direct TV Now service (and I'm pretty sure the company wants to see a return on its capital investment into Magic Leap as well). And, as an internet service provider, AT&T also stands to benefit from the consumption of future AR apps that will need 5G speeds to push high-quality 3D content at low latency. Since AT&T has committed to being the exclusive retailer of Magic Leap's first consumer-focused device (whenever it arrives), the company has a vested interest in helping grow Magic Leap's developer community. So, does that make the event a failure? Hardly. While it is difficult to pass judgment from afar without experiencing the apps firsthand, it is also hard to proclaim any of these prototypes as the potential "killer apps" for the platform. In our WebXR experience, you can join from any device, including Magic Leap, and walk around through highlights of the journey through time-lapse 360-degree photo spheres." "In our Unity experience, we can slide between day and night, see the route taken throughout the day and jump into 360-degree videos of highlights of the journey. Developer Videos Featuring Insomniac Games, Weta Workshop & More
The company submitted XR Time Machine, an app that allows users to explore their digital timeline via WebXR. The grand prize winner was Lifescope, makers of a platform that visualizes a users' online transactions and captured content.
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